Calendar printing has a great importance in the field of marketing and promotion. It is considered to be the best promotional tool. Businesses invest most of their promotion budget in calendar printing and most of time they get the desired results from it. So we can say that the calendar printing has the highest priority in all the advertising techniques.

This is because of the use of calendar. Calendars have a significant role in the lives of individuals. They use to provide the sense of time, and notify about the important occasions of life. Calendar has mentioned each and every day, week and month of a year on it. This detailed information is helpful in monitoring ourselves and our tasks.

In spite of the greatest inventions like, mobile phones, digital diary and digital watches that can tell us the time as well as the day, month and year, traditional calendars still maintain their importance and dignity. People still use old traditional paper calendars in their houses and offices.